AUTO MODIFIED 2011

With prices starting from just £13,420 the Audi A1 is more expensive than its supermini rivals, if you think the Citroen C3 starts from £10,790 and the Fiat 500 has a price tag starting from £9,665. But there is no equal currently in the luxury car market, although BMW are planning a front wheel drive supermini that will be the smallest in its range. BMW's Audi A1 rival is set to be produced in 2015

For now the A1 is hogging the limelight. The UK's national launch of the A1 on November 13th was a star studded event. The Audi A1 Drive Away saw celebrity drivers and guests take an en-masse test drive of the new city friendly A1 from London's Battersea Power Station.