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Friday, January 7, 2011
After some loud music and swirling spotlights, a small, red 1957 Fiat 500 drove onto the stage. A very attractive lady got out of the car. Attractive females and shiny automobiles have always been a part of car shows. But it became instantly obvious that this was not a typical female model or product specialist employee. This was Laura Soave, the Chief Executive for Fiat North America.
Doug Betts is Chrysler Group's Senior Vice-President and very involved with the Fiat 500 introduction. He said, "The Fiat 500 is an excellent package to start with. As we enhanced it to match North American driving conditions and consumer expectations, we also made sure to preserve the world-class, fit-and-finish standards achieved by Fiat's development team."
The Fiat 500 is powered by a 1.4 liter MultiAir engine that is considered highly efficient. There are new four-wheel anti-lock disc brakes, a revised electronic stability control system, and a redesigned twist-beam rear suspension feature.
2012 Fiat 500 drove onto the stage
