AUTO MODIFIED 2011

The drive feel of Auris is further modified to convey its strong and dynamic character. Auri's body is sharply defined to express a more stable architecture. Consequently, its overall appearance conveys crisp, fresh, powerful and comfortable driving experience. Nonetheless, it does not stop there; Auris is also designed to cater to both current and future customers in the European C-segment.

In designing and manufacturing the car, the automaker also considered the modern needs of the potential owners. It is created to meet the range of needs of the present and the future. Andrea Formica, Toyota Motor Europe Senior Vice-President Sales, Marketing and After Sales said, "The C-segment is the most important segment in the European car market and many European brands are defined by the image and success of their C-segment models. With the launch of Auris we want to achieve a step-change, not only in sales volume, but also in terms of brand image for Toyota."
Toyota Auris Hybrid