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Thursday, January 27, 2011
Soave has been with the North American Volkswagen team for several years, but Fiat recently hired her to take control of the brand in the United States. She is a first-generation Italian-American with a lot of her family still in Italy. She commented, "This is not just a job for me, it is a passion and very near and dear to my heart." She showed a photo on the large screen, of her as a small girl standing on the hood of a Fiat back in Italy.
The Chrysler Fiat alliance has helped Chrysler exit bankruptcy in 2009 and the new partnership was hoped to lead to making and selling small and fuel-efficient cars all over the world. The impact on Chrysler which depended largely on Jeeps, pickups and minivans was significant. Small Fiats would be sold at Chrysler dealers, but adjustments had to be made in order to adapt the cars to the emissions and safety requirements in the United States. Fiat based compact cars were initially scheduled for 2012, but they were moved earlier to the last quarter of 2011. They are meant to fill the small car gap in Chrysler's line.
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