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Sunday, January 30, 2011
The Land Rover has become a respectable pedigreed marque that is instantly recognizable as one of the most popular, reliable and exceptionally versatile all-terrain vehicle long before the H1 Hummer or those SUVs came along. What started out in 1948 as a British version of the World War II vintage Jeep from Willys has evolved into a fully-functional utility vehicle that respects no treacherous land surfaces, creating a world-wide following first in the military but soon extended into the farms and expeditions from the Antarctica to the safaris of Africa, the outbacks of Australia and the rainforests of South America.
Never tinker with a successful product. That's basically the philosophy behind the Land Rover successes over the years. Styling changes have been very minimal with the Defender smoothly evolving from the Land Rover 90, 110 and 127/130 of the 80s which had little to differ with from the Series III Land Rovers. But there were improvements such as a choice of 2.5-liter Diesel Turbo and a larger 3.2 V8 petrol engine, coil springs for a more comfy ride, permanent 4-wheel drive system taken from the Range Rover line, a more luxuriant interior but certainly not at par with those on the modern SUVs and lastly, a one-piece windscreen.
By the 1990s, there have been some marketing and branding changes in the Land Rover with the release of the Discovery Model that pioneered the subsequent naming convention of newer models. No longer would it be an enhanced 110 or 130 but you now have the Landrover Defender.
Sporting the same 2.5-liter diesel engine but with improved turbo charging, direct injection and intercooling in the 200Tdi, the Defender was able to cruise comfortably at higher speeds with 111 BHP power. Throughout the 90s, it became inevitable for Land Rover to produce wheelbase length variants under the Defender name and promptly came out with the Defender 90, Defender 110 and Defender 130 to distinguish each other. The Land Rover Station Wagon model using the 110 and 130 wheelbase became quite popular until today.
Labels: Land Rover
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