The 2012 Fiat 500 will be called a Cinquecento and will compete directly against the Mini-Cooper and other small cars. Besides looking very cute, the anticipated price of $15,500 attracts a lot of attention. The Cinquecento will have a six speed automatic transmission for the North American market. Standard shift is all that is available in Europe. The styling and overall looks will remain true to the Fiat heritage and Soave is almost passionate about that. Her sense of duty to Fiat was obvious throughout her talk. "My job is to protect the Fiat brand and keep it consistent around the world," she said.
2012 The Fiat 500
The Fiat 500 Cinquecento will retain the European names for the three trim levels - Pop, Sport, and Lounge. Each of these models was driven onto the stage during the press introduction. There are 14 exterior colors and 14 interior colors, and these will all have Italian names. This was Soave's idea also. "I renamed all our colors in Italian to distinguish ourselves more and have more Italian-ness in the brand," she commented. For example, red will be called "roso."
2012 The Fiat 500
