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Saturday, January 1, 2011
Fiat SpA announced that their relationship with US dealerships is very fruitful and sales are exceeding expectations. Fiat took over management control of Chrysler Group LLC last year and thought that European cars will not sell well after the decision to remove purchase incentives. The European experience showed that the demand decreased after the incentive system was removed, followed by an increase in the long term.
Whether the 500's current appearance will last as long as its previous 20 year tenure remains to be seen, that is dependent on ever-important fashion trends and what they dictate is de rigueur. For now, however, it is enjoying a resurgence in popularity- and I for one welcome the Fiat 500 back.
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